This month we will be offering two classes, a Master Class about Annual Appeals and a 30-minute Master Lesson on writing great subject lines. Neither class is a “prerequisite” for the other; but they dovetail well and you’ll get a discount when you register for both.
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MASTER CLASS
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Annual Appeals that Ask with Impact
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LIVE WEBINAR
Tuesday, August 18, 2020 | $69
2:00–3:15 PM Eastern
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In this session you will learn:
- A writing formula for creating an appeal that inspires action
- When and why to clean and segment your list
- Ways to combine your mailing with other "channels" — email, social and more — to stretch your fundraising budget and increase your revenue.
- What to do and when to do it to get everything out the door on time.
- How to efficiently repeat the cycle more than once a year.
Class will be interactive and include time for a Q&A.
Your registration link will be emailed from Beth Brodovsky with the subject line Annual Appeals that Ask with Impact Master Class — 8.18.20 Confirmation.
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Subject Lines that Work
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LIVE WEBINAR
Thursday, August 20, 2020 | $49
2:00–2:30 PM Eastern
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In 30 minutes you will learn:
- Psychological trigger words that encourage opening.
- The words nonprofits use that actually REDUCE open rates.
- How to tell a whole story in the fewest words.
- Tools to test your copy for success.
This class is for you if you:
- Are responsible for writing and sending emails that get opens, clicks and actions.
- Have limited time
Class will be interactive and include time for a Q&A.
Your registration link will be emailed from Beth Brodovsky with the subject line Subject Lines that Work Master Lesson — 8.20.20 Confirmation.
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